The Social funnel is a really powerful way for you to leverage user generated content across a variety of different social platforms.
The reason it is so powerful, is it enables you to pull in a large amount of content from a number of different platforms and then purpose that content and push it out or a landing page or website of your choice. So this is pretty handy when it comes to running a competition or an event. Likewise, it's great for maximising your social reach for a campaign or viral hashtags.
For a visual overview of the steps, check out this video:
The social funnel enables you to easily aggregate, curate and publish social content from any #hashtag or @handle.
Enrich your brand content with relevant social content from thought leaders, customers and influencers.
To give the social funnel a try, simply connect your social accounts (this is for authorisation, nothing will be posted on your behalf) and create your first social funnel.
If you're stuck for inspiration try #seeaustralia (Instagram), The Daily Show with Trevor Noah (YouTube) and @theonion (Twitter).
Note: If you cant see the social funnel in the menu, it might not be turned on in your plan. If you’d like to have a play, get in touch with your cooperate account manager and we can set you up with a free trial.
Next: Creating a Social Funnel