In the Cooperate platform, Content Blocks allow you to easily create and update specific blocks of content across individual or multiple sites, in any language.
Whether that’s to use Content Blocks to manage a related product section at the bottom of an article page, push customer quotes out to multiple landings pages in different languages or if it's about managing the ingredients list for a health product.
Due to the need to customise that content for different regions based on regulatory requirements, the Content Blocks gives you the tools to do that.
While the many uses of the Content Blocks feature can be simple or complex, using content blocks is very easy.
In the Cooperate platform you can find content blocks underneath content in the left hand navigation and simply come down to Content Block.
Listed are a number of different Content Blocks, click the edit icon on any block. Below is the '100% Organic' Content Block.
When it comes to breaking down a content block there are a few different elements, the first to consider is the Parent Content.
Parent Content allows you to group together a specific block of content that you’re creating. An example might be grouping together particular assets that sit together on the same page.
In this example there are three different benefit blocks that sit side by side, so they've been grouped together.
Alternatively some of our clients like to use Parent Content to group together different language blocks. For example, an English version as the parent and all of the translated version sitting underneath it, which allows them to be grouped together.
Editing a Content Block
This content block pictured above has been given a title, a description and lastly the content itself. The 'Content' box is where you can add or edit the copy of your block.
In this example, the Content Block circled is where this content block is pushing through to. Once you've written your copy, there are two options underneath the text box.
Keywords and Status
The first is keywords. Keywords are really important to add to content blocks if you think you're going to have a number of them. It's the keywords that allow you to quickly filter, search and identify the right content block that you're looking for.
The second option is your status. In this content block it is active.
Once you're happy with these edits, simply press update. This will automatically update the content on the landing page.
Content Blocks and Articles
If you have an article and want to add a product block to the bottom of this particular article and others like it.
- Open an Article
- Select Connections from the top sub menu.
- In connections scroll down to Content Block
- Find your block (this is where keywords are quite important for the ability to search)
- Add selected
- Save your Article
When I come into the article preview and scroll down to the bottom, I can see my content block pulling through. Just like in our website example, if I wanted to update the copy that was being used for this content block it's very simple to do.
What I need to do is find the content block that I need to update. Come into edit. Then this content block we can also see on the right hand side the articles that it has been linked to. I'm now just going to update the copy. Once I've updated the copy. Simply come down and update.
And just as we saw on the website page, once I've refreshed my article, the content will automatically have updated for me.
And that's how easy it is to use content blogs, allowing you to push specific pieces of content to any website or article in any language that you require and have control over that content.