What is Cooperate?

Cooperate is a marketing operations platform. 

Marketing teams can manage and plan their marketing activity (from campaigns to content production to sales collateral), and hold all their assets. 

They can also plan and visualise customer journeys in the Cooperate platform, linking all of their marketing activity and assets to make sure they're delivering the right message. 

Key Features


Projects are where you can plan and manage your marketing activities in one central place. Whether it's a campaign, an event, or a personal organiser. 

You can select the relevant features required for your Project. A Planner Board, Budget, Brief, Creative

You have the ability to annotate and collaborate on creative, assign budgets to channels and plan with agencies, organise all your tasks with a board and get instant oversight across all your activities with a dashboard.  

Learn more about Projects 

Planner Boards

Planner Boards are where marketing projects and teams get organised. They give your team, freelancers and agencies a perspective on work that's being done and what still needs to be done. 

Boards are specifically designed to help you manage day-to-day marketing activity that isn't related to campaigns. 

Learn More about Planner Boards

Marketing Calendar 

Cooperate’s Master Calendar helps marketers effectively manage their team’s workload, create better alignment and ensure projects are delivered on time. 

In the Calendar, you'll be able to oversee Campaign Tasks and Creative, Planner Tasks and Content in the one place. 

Learn More about the Calendar

Status Board

When you need to know what work is due or see how a project is progressing, jumping from board to board can be a real productivity killer. The Status Board allows you to see all your tasks in one central board. 

The Status Board is much like a Master Board, you can pull in tasks from anywhere in the platform. The Team filter options make it the perfect place to run your Weekly WIP, and the Status icon on your Tasks is the simplest way to show what stage your work is in. 

Learn more about the Status Board

Asset Manager 

The Asset Manager is where you house all your assets in the one area so you can easily connect them to tasks, articles, social posts and know exactly how assets are being used.

Learn more about the Asset Manager

Customer Journeys

The Customer Journey Mapping feature in Cooperate enables teams to build actionable customer journeys – encompassing key stages that a customer moves through on the marketing and sales path to purchase.

Teams can manage multiple customer journeys for different brands, personas and markets. 

Campaigns, content and assets can be linked to multiple journeys and stages, providing immediate insight into how your marketing activity and sales collateral is aligning to your journey goals.

Learn more about Customer Journeys

Next: Getting setup in Cooperate

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