Add all the Personas that you and your team work with, so you can manage and align your marketing activity.
These can all be added to your Customer Journeys, Planner Boards and Campaigns.
Create a New Persona
- Go to the Planning dropdown in the Cooperate menu
- Select Brands
- Select the Add dropdown on the right side and select Add Persona OR
- Select Personas from the top menu
- Select Add Persona at the bottom of the screen
- Here you can Name your product, the description, give it a feature image and link it to other Markets, Products and Brands.
- Once you're done select Create
To Edit a Persona
- Simply select the Persona you want to edit
- Update any of the information
- Scroll to the bottom and select Save
To Delete a Persona
- Simply select the Persona you want to delete
- Scroll to the bottom and select Delete
- Confirm OK